PRIVACY POLICY

This privacy policy (the “Policy”) informs you of our privacy policy practices. It explains why and how we collect your data and information and how it is stored and used.

In-Sport Fashions Inc. (ISP) takes all reasonable measures to ensure the integrity and security of information obtained on Internet users through the Website and to prevent any non-authorized access or use of this information. To that end, ISP regularly reviews its security measures.

DATA COLLECTED BY AUTOMATIC MEANS

Several tools may be used on our Website to improve its efficiency and usability and for marketing and statistical purposes. These tools may include collection and automatic storage of data by us or by third parties on our behalf. In general, this data does not include users’ personal information. These tools include, without limitation, cookies, Adobe Flash cookies, web beacons (also called “pixel tags” or “clear GIFs”), tracking URLs or similar tools and web analytics software.

Collected data may include, without limitation:

• Visitors’ IP addresses;
• Date and time of visit;
• Referral URL (the website from which the visitor came);
• Pages visited on our Website;
• Information on the browser used (type and browser version, operating system, etc.).

We may also use cookies to identify the owner of a user account and to put items in the virtual basket while you shop. The cookies that we use in these cases are generally session cookies, which are automatically erased when you close your browser. You can manage your browsing preferences at all times directly in your Web browser. By default, browsers allow the use of cookies, but this feature can be disabled. However, if cookies are disabled, certain services may not be available. You can also manually delete cookies after use through your Web browser.

Web beacons, tracking URLs or similar tools and cookies are primarily used for statistical analysis. These tools may also be used to follow traffic patterns on websites or to know if an email has been received, opened or answered.

Web analytics software gathers data on and analyzes the behaviour of visitors of websites or mobile applications. It analyzes traffic patterns, for example, to determine how often certain parts of a website or a mobile application are viewed or which information or services interest our visitors. To this end, we mostly use clickstream data and other techniques described above. The web analytics services used on our Website and our mobile applications are provided by Google Analytics or other service providers.

This means that when you visit our Website, a Google Analytics cookie is stored on your computer or mobile device, provided that your browser settings allow such cookies, as mentioned above. Furthermore, when you visit our Website, the web analytics data described above (including clickstream data, data provided by web beacons and tracking URLs and information stored in Google Analytics cookies) is sent to Google Analytics to be analyzed for ISP.

Google Analytics acts as ISP’s agent, which means that ISP determines the purposes for which the data is used and Google Analytics may not disclose this information to third parties (except in cases where the law or a court order forces such disclosure). With regard to privacy, this means that ISP is the “guarantor” and Google Analytics is the “data processor”.

If you do not want that information regarding your visits to our Website be gathered and analyzed by Google Analytics, you can opt out. This means that Google Analytics will anonymize the information gathered (but will continue to gather it) or will stop gathering information on your visit, depending on the type of opt-out that you choose. To opt out, you have to accept that a cookie be stored on your computer by Google Analytics. You may request to opt out by clicking on the relevant link in the Google Analytics website section that includes the privacy policy (https://tools.google.com/dlpage/gaoptout).

For more information regarding Google Analytics and its privacy policy, please read the privacy policy at http://www.google.com/intl/en/policies/privacy/.

Geolocation Services

We offer geolocation services on our Website, particularly through Google Maps.

If you use mobile applications, these applications may receive information regarding your current location (similar to the GPS signals sent by mobile devices) or other information that can be used to determine your location. You can authorize the activation of the geolocation service. You can also prohibit at any time an application from using the geolocation service.

For more information regarding Google Maps and its privacy policy, please the privacy policy at http://www.google.com/intl/en/policies/privacy/.

Retargeting Tools

Our Website uses Internet retargeting tools. Visitors who are interested by our products can see our ads on partner websites. We believe that personalized advertising, based on users’ interests, is more interesting than advertising without any connection to the consumer.

We collaborate with companies that use tracking tools. These companies broadcast ads on our behalf on the Internet. They may gather non-personally identifiable information on your visits to our Website and your interaction with our communications, particularly ads.

Retargeting tools analyze your cookies and display ads according to your behaviour on the Internet. This technology does not store any of your personal information.

You may deactivate the use of cookies by Google through its Ads Settings. You may also deactivate the use of cookies by third-party providers on the Network Advertising Initiative opt-out page or the DoubleClick opt-out page.

USE AND STORAGE

Data gathered through our Website and other information provided in any other way to ISP may be used to improve our Website’s content, for marketing research purposes, for statistics purposes, to improve our services or to provide you with interest-based information.

We only use data for the purposes for which they were collected. Your consent is required to use your personal information for marketing purposes other than the ones mentioned above. You may opt out from such use of your data, ask that your data be deleted or be modified.

ISP  stores the information for a reasonable period of time to achieve its objectives or in accordance with legal provisions. Following this period, the information shall be deleted or anonymized.

CONTACT US

You can contact us by email at the following address care@allbirds.ca for any question regarding this Policy or any request regarding your data. We will make every effort to process your request quickly.